Showcasing Swatch’s latest range of watches aimed at the active, modern man.

Swatch Sistem51

Sistem51 is one of Swatch’s premium lifestyle ranges. We were tasked with creating a set of social media pieces that would dynamically show the variety of Sistem51 models in a consistent but versatile visual system.

The primary approach was designed to compliment the elegant yet robust nature of the product for a broadly male audience. With a nod to active lifestyle references of climbing and sailing, the ropes also suggest a certain simplicity and ruggedness synonymous with the range – with a pop of colour serving as a nod to the mother brands fun tone.



Client: Swatch Group
Agency: weareseventeen
Production: weareseventeen
Music & Sound: Wonderkid