Delivering a considered on-screen application of All4's new brand - where all the four’s come together

All4 Platform Identity

We were selected to develop and produce the on-screen identity for the launch of All 4; Channel 4’s new destination for all their linear and on-demand content. Taking the static marque created by Magpie Studio, which derives from the original Lambie-Nairn Channel 4 logo and brings together Channel 4’s family of services in one place through its use of colour – we worked with 4Creative to develop the brand identity and its on-screen application with the logo at its heart.

Central to the package are a selection of generic and channel themed animated pre-rolls. These play before all content and are designed to reflect and embody the distinct attitudes of each channel, reinforcing the idea that All 4 is ‘where all the four’s come together’.


Client: Channel 4
Logo: Magpie Studio
Concept, Design & Direction: 4Creative & weareseventeen
Production: weareseventeen
Sound Design: Rich Martin @ Envy