As we all lean towards a more plant-based diet, we were very pleased when Meatless Farm selected weareseventeen to help them conceive and create a film that would explain a little more about their products. Wrapped up in a narrative that would warm even the coldest carnivore’s heart, our film aims to inform and engage without preaching or patronising.

Embodying the brands ‘lovingly made…’ ethos we opted for a crafted, illustrated and cel-animated approach to explain the journey from the harvesting the fresh peas to the final delicious product on your plate.