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Capturing the flawlessly smooth pink shades of Maybelline's Superstay Liquid Ink

Maybelline Superstay Matte Ink

Specialist beauty agency, Gotham NYC, asked us to develop a film for Maybelline to promote the 10 new stunning pink shades of their Super Stay Matte liquid lipstick – embodying the smooth ultra-chic matte finish of the product in an unexpected attention-grabbing way.

Designed to be a playful, snappy and fluid sequence that conveys not only the highly saturated shades but also how the luxurious liquid lipstick can be applied with flawless precision.

Credits

Client: Maybelline New York
Agency: Beauty @ Gotham
Production: Partizan
Design & Direction: weareseventeen
Animation: weareseventeen