Capturing the flawlessly smooth pink shades of Maybelline's Superstay Liquid Ink

Maybelline SuperStay Matte Ink

Specialist beauty agency, Gotham NYC, asked us to develop a film for Maybelline to promote the 10 new stunning pink shades of their Super Stay Matte liquid lipstick – embodying the smooth ultra-chic matte finish of the product in an unexpected attention-grabbing way.

Designed to be a playful, snappy and fluid sequence that conveys not only the highly saturated shades but also how the luxurious liquid lipstick can be applied with flawless precision.


Client: Maybelline New York
Agency: Beauty @ Gotham
Production: Partizan
Design & Direction: weareseventeen
Animation: weareseventeen

SuperStay Matte Ink 2020

Again working closely with Gotham agency we conceived and created a series of motion shots for their 2020 Matte Ink TVC and Digital campaign.

This time the ads show the full-range of colours for which we delivered a series of dynamic and complimentary shots designed to add a graphic simplicity to their edit.