Revealing a union of artisan craftsmanship and soft technology in a delicate eye-catching film

Arper KATA

Introducing KATA for Italian furniture brand Arper. KATA is their innovative, lightweight and sustainable approach to the lounge chair. Our film for them was conceived to be a light and effortless journey through the design features of the chair and the variety of finishes, textiles, colours and functions.

The piece was also designed to illustrate their sustainable approach to the materials, from a wholly wooden framework to the recycled polyester knit technology – expressing these features in a clear yet elegant and aesthetic way.


Client: Arper
Agency: weareseventeen
Production: weareseventeen
Music & Sound: Travis Hefferen