A nitro-infused, ice-cold product launch designed to stimulate the senses

Monster Cold Brew

Our second project with our friends at Monster. Cold Brew is a ready-to-drink product that introduces the flavour of ice-cold smoothness and deliciousness that awaits inside the can.

Designed to pack a punch, we developed a striking and energetic sequence that would allude to the process of ice-cold brewing, nitro infusion and the full-bodied result. Cel-animated callouts build on the visual language created for the launch of Cold Brew’s sister product Java 300.

Once again the brilliant Foster & Foster crafted the perfect ice-cold and revved-up soundtrack.


Client: Monster
Agency: weareseventeen
Production: weareseventeen
Music & Sound: Foster & Foster Music