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Increasing brand awareness with a fun, tasty film that appeals to both kids and parents alike.

Lotus BEAR Fruit Rolls

We were tasked by Lotus Bakeries to develop a piece that would sit at the heart of the international marketing of their healthy fruit snack. With nothing but fruit, no processing, additives or concentrates they are the rational choice for parents looking to satisfy their kids sweet tooth.

Appealing to this rational side while delivering the message in a playful way was key to the development of the film. Making their distinctive bear character integral to the action at key points was conceived to ensure there will be product recognition at the critical purchasing moment.

Credits

Client: Lotus Bakeries
Agency: weareseventeen
Production: weareseventeen
Music & Sound: Travis Hefferen