Helping an awesome charity raise awareness with an original expression of their message

The Feel Good Bakery Charity Film

When we met Andy from Regenerate UK and found out about The Feel Good Bakery and the great work they do, we immediately wanted to use our skills to help get more awareness for the charity. Instead of setting out to create an overly worthy piece that explains everything about the charity; we decided to create a film which would simply embody the essence of feel good and bring a smile to everyone who watches is – hopefully resulting in more sharing and more awareness.

In our film we meet a whole host of quirky ingredients, who happily make their journey to become a sandwich together – but not just any sandwich, on that is bursting with feel good. To find out more about The Feel Good Bakery check out their site and place an order when you can. You won’t be disappointed!


Client: Regenerate UK
Design & Direction: weareseventeen
Production: weareseventeen
Music & Sound Design: Tom Fisher