Our latest collaboration with Tissot involved directing and producing the full campaign for their new NBA Supersport Watch, featuring one of the brand's key ambassadors and Basketball Hall of Famer, Tony Parker.
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Our concept revolved around the 24-second rule in Basketball - a fundamental catalyst for tension, excitement and drama. To bring this to life, we crafted a multidisciplinary film that weaves a mixture of 2D and 3D animation, NBA archive footage, and live-action footage to capture the anticipation, the despair and of course the elation of the game.
The film honours Tony’s greatest moments, celebrates icons Sabrina Ionescu and Damien Lillard, and unveils the new Supersport Watch along with the Tissot x NBA shot clock design. -
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The Making of
Using the relentless and rhythmic expression of the unique drama created by the 24-second shot clock, we animated the NBA Supersport watch to emulate the highs and lows of the game. The watch’s motion behaviours embody the dynamic force of the icons that play this mesmerising and palpitating game. -
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Behind the ScenesAll 2D and 3D animation, as well as post-production, were handled by our stellar team in London. This project gave us the opportunity to venture to a studio in Paris to capture not only all the photography for the campaign’s key visuals, but also to direct Tony Parker’s live-action performance and voice-over narration, which underpins the entire film.
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Credits
- WA17
- Director & Creative Director Gary Roberts
- Executive Producer Jade Annaw
- Producer Ella Cummings
- Art Direction & Animation Gabor Ekes
- Art Direction & Animation Serhat Goktas
- Graphic Design, 2D Animation & Edit David Davies
- Art Direction Support & Ideation Aung Thant Kyaw
- Animation Support Joe Coleman
- Animation Chris Cousins
- 3D Modeller Alex Whyles
- 2D Designer Harry Vincent
- Motion Editor Run Wu
- 2D Animation Jens Bombey
- Retoucher Jeremy Martin
- Retouching LEFT Productions
- FARAWAY / STUDIO ROUCHON PARIS
- Producer Jade Fouet
- Production Assistant Alice Audoin
- Booking Sales Representative Margaux Dobé
- TALENT Tony Parker
- CREW
- Photographer Cyril Masson
- Photographer's Assistant Jérémy Josselin
- Photographer's Assistant Bryan Monaco
- Camera Operator Jonathan Grimault
- 1st AD Eric Pouponot
- Key Gaffer Cedric Zakrzewski
- Best Boy Gaffer Adrien Blondel
- Sound Engineer Simon Minne
- Make up Artist / Hair Stylist Gaêlle Bonnot
- Fashion Editor Joy Sinanian
- Runner Kevin Pillay
- BTS Dann Emmons
- AUDIO BXFTYS
