A nitro-infused, ice-cold product launch designed to stimulate the senses.
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Our second project with our friends at Monster, Cold Brew is a ready-to-drink product that introduces the flavour of ice-cold smoothness and deliciousness that awaits inside the can.
Designed to pack a punch, we developed a striking and energetic sequence that would allude to the process of ice-cold brewing, nitro infusion and the full-bodied result. Cel animated callouts build on the visual language created for the launch of Cold Brew’s sister product, Java 300.
Once again, the brilliant Foster & Foster crafted the perfect revved-up soundtrack.
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Process and R&D
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Credits
- Client Monster
- Concept, Design & Direction weareseventeen
- Production weareseventeen
- Music & Sound Foster & Foster
