Making a splash on socials to introduce Pepsi's new flavour, Wild Cherry and Cream.
-
Partnering with Pepsi’s Creative and Brand teams, we developed an energetic launch for socials and TV that would capture the essence of their new flavourful fusions in an unmistakably Pepsi way.
We invite the viewer to dive into a world of refreshing cola, infused with a burst of tangy cherry sweetness. This vibrant experience is brought to life with unexpected illustrative beats, capturing the delightfully smooth surprise of the all-new Wild Cherry & Cream. The eye-catching packaging of the new flavour was brought to life through a blend of 2D and 3D animation.
The visuals are complemented by the track ‘Debut’ by Katseye, with a final mix and sound design by Rich at Syncbox.
-
-
-
-
-
-
R&D -
-
-
-
Credits
- Creative Director Steve Simmonds
- Senior Creative Producer Nehanda Roberts
- Motion Designers Abdul Khan
- Chris Cousins
- Marcos Saviagno
- Sam Cividanis
- Serhat Goktas
- Final Mix & Sound Design Rich Evans (Syncbox)
- Song 'Debut' by Katseye
