A multi-sensorial realm capturing the essence of Escentric Molecule’s brand new range.
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A brand rooted in consumer individuality, Escentric Molecules' new range of active biomimetic body lotion and body wash products demanded an innovative approach.
Each film was meticulously designed to instantly transport the viewer to a new dimension, playing on the senses and capturing the spirit of the product using carefully crafted materials, motion behaviours and rich sonic textures.
Using the Escentric Molecules' colour palette and identity, an iridescent ‘Escentric Hue’ was developed and integrated to symbolise the brand's unique and self-expressive customer base.
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Process + R&D
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Credits
- Client Escentric Molecules
- Creative Lead Nehanda Roberts
- Senior Producer Christine Nguyen
- Art Director Hampus Lideborg
- Simulation Specialist Dan Fitzgerald
- Motion Designers Ion Oprea
- Joe Maker
- Product Modeller Alban Contrepois
- Audio Samuel H James