An intriguing worldwide creative campaign for Coca-Cola’s dreamy new flavour.
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We were in dreamland to be selected to partner with Virtue Worldwide on this campaign for Coca-Cola Creations' latest experimental flavour - Dreamworld.
Conceiving and developing a surreal, flavoursome parallel universe, we kicked off the campaign with a series of teasers that follow the narrative of our imagined ‘Dreamworld’ leaking into reality. Evocative reveals follow, introducing the cans and bottles alongside visuals rich with sensorial cues of icy, fizzy refreshment, as well as a series of posts that show the product overwhelming the real world – all paired with reality shifting audio by our friends at Box of Toys Audio.
In addition, digital fashion pioneers DressX were commissioned to develop an exclusive collection of digital wearables for the campaign. We collaboratively delivered a rollercoaster-ride catwalk through the different experiential realms of Coca-Cola’s Dreamworld, allowing app visitors to create their ‘metacloset’ - where the laws of physics (and fashion) don’t apply.
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Sensorial Film
It all starts with a single drop in this sensorial film, embodying the idea that an otherworldly surrealness is captured within the drink itself.
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Teamwork makes the dream work…
At the heart of the creative for this project are our ‘blobjects’. We wanted to ensure that we created something inviting, organic and tactile, and had a lot of fun experimenting as a team along the way.
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Credits
- Client Coca-Cola
- Agency Virtue Worldwide
- Concept & Direction weareseventeen
- Production weareseventeen
- Music & Sound Design Box of Toys Audio
