BBC Two
Thought-Provoking

As huge admirers of Superunion’s new identity for BBC Two, we were delighted when they asked for our help to develop and realise an ident with a particularly challenging brief. 

Designed to play with the ideas of shifting perspectives and challenging perceptions, ‘Thought Provoking 2’ is an abstract embodiment of these themes. The use of architectural forms and everyday environmental materials were chosen to help keep the ident rooted in reality.

The gritty nature of the programming that follows this ident is reflected in the wear and tear we’ve applied to the relatively mundane textures and finishes.