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Helping a bold brand with their first foray into motion in a series of attention grabbing films

Propercorn Flavour Films

We loved Propercorn’s playful eye-catching brand as soon as we saw it, so naturally jumped at the chance to conceive and create a set of tasty films that would form the core of their latest marketing campaign. We delivered 9 spots in all – one for each delicious flavour as well as a snappy multi-flavour medley.

Drawing on the simplicity of their established and recognised graphic pattern; each film disrupts this grid in an unexpected and whimsical way. The sublime sound design by Machine neatly adds a further layer of enticement to each of the films.

Credits

Client: Propercorn
Production: Partizan
Design & Direction: weareseventeen
Animation: weareseventeen
Audio & Sound: Machine