An artful and eye-catching PR campaign for Swatch's jewellery brand

Swatch Bijoux

When Swatch Group asked us to develop a campaign for the relaunch of their Bijoux jewellery range we set out to conceive an approach that, like the product, balances the fun with the contemporary cutting-edge.

The idea of the central hand / wrist is a subtle nod to the Swatch heritage of where we’d typically see their products, it also provided an unorthodox eye-catching device when combined with such a bold striking palette.

Credits

Client: Swatch Group
Concept, Design & Direction: weareseventeen
Production: weareseventeen