Visual Identity

Spark is the Telegraph Group’s brand new creative commercial arm - this new department combines their creative brains with hard audience data to offer their clients even more insightful ideas for their advertising campaigns.

We worked with them to develop a top to toe look for the new brand, with the primary focus being a launch piece that embodies the concept of creativity and data coming together to create something amazing - Spark.

The new brand imagery is being rolled out across all of Spark’s marketing and advertising.

Zelig Sound crafted the beautiful soundscape for the launch piece.