Route is the brand new audience research body for UK outdoor advertising. The information they gather is used as the currency for planning and buying media space and evaluating outdoor audiences, giving their subscribers detailed insight into precisely who sees specific outdoor advertising and when they see it.
We won a competitive pitch to conceive and produce their explanatory launch film and subsequent outdoor media campaign.
Our initial undertaking was to research their business and translate their story into a clear and concise film that would give their clients an accessible yet comprehensive summary of what they offer.
The film was premiered at Route's industry launch event and following this lives online offering potential subscribers an entry point to understanding the depth and quality of their research.
Tweak audio created the soundtrack for the piece.
The goal of the outdoor campaign was simple; to build brand awareness amongst their main client base of media agency planners, buyers and the rest of the out-of-home advertising industry.
Route took over some high profile space in Central London which we populated with a campaign that played on the detailed data that Route have on each particular media site.
The ads covered key roadside, mainline and tube station sites with static and animating 6 sheets, digital escalator panels and 25 sheet formats.