Platform Identity

When BT decided to re-brand their on-demand platform from BT Vision to BT TV; we were selected to conceive and produce their new on-screen identity.

Taking the established corporate marque as a starting point we looked to create a kit with this logo at its core - putting BT at the heart of the entertainment. This was combined with a more minimal but extensive information toolkit for promo packaging and on-screen navigation as well as a brand-new UI to be rolled out later in the year.