BBC2

China Season

We were delighted to play our part in helping BBC2 celebrate Chinese New Year with this themed ident which will air alongside the special season of programming.

The ident we developed and produced sees the cheeky 2 character adorned with a dragon costume and clumsily parading down a Chinatown street.

We also designed and produced a graphic promo for the season which combines programme footage with imagery and texture to help portray a modern China.