Bank of America

Times Square

We were delighted to win a competitive pitch to conceive and design the new content for Bank of America’s enormous new digital billboard in Times Square, New York.

The modular series of abstract and eye-catching bumpers are built around the focal-point of the 'BofA' logo that would help the brand stand out amongst the crowd of adjacent screens. 
We also created a set of bumpers for Merrill Lynch, a division of Bank of America, to give them a presence on the big screen too.